South Africans on Social media are looking after new beauty soap after Dove ran a ‘racist’ campaign in which a black woman turned white.
The post has since been deleted, but many social media users had screen grabbed the images.
Dove ran a Facebook advertising campaign in which used three images, showing a black woman peeling off a brown T-shirt to a white one underneath worn by a white woman.
Dove, owned by Unilever apologised to furious consumers who threatened to boycott the brand with a Twitter of NOT more than 140 charterers
Using its official Twitter account the company posted an apology saying: “An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused.”
In a series of Twitter, South African Minister for Arts and Culture Nathi Mthethwa condemned Dove for the campaign
Some consumers have slammed Dove for the apology saying it is not genuine
The question is what was Dove’s intended message with the campaign. Was this campaign a slipp up or oversight from the side of Dove?
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